The Rapala story began in 1936 in Vääksy, Finland, when Lauri Rapala carved his first lure that perfectly mimicked the movements of a wounded minnow. Lauri’s very first lure became the forefather to many other Rapala lures that have helped more anglers experience the thrill of catching big fish over the years. Today, Rapala continues to produce legendary lures that catch more IGFA world-record fish than any other lure brand in history.
To commemorate Rapala's 80th anniversary, we are pleased to present the Rapala Vääksy rod - dedicated to the birthplace of legendary Rapala lures. Crafted with passion and dedication to bring the joy of catching fish with lures to anglers all over the world. Just like how Lauri Rapala crafted his very first lure back in 1936.